CHANNEL PARTNERS ยท Training & Experiential

Assisted sales

Specialists who turn
shoppers into buyers

At the moment of decision, nothing outsells a knowledgeable human. Our W-2 sales specialists live in-store as an extension of your brand, demoing products, answering tough questions, and guiding shoppers to the right purchase. From national retail to carrier and specialty channels, we deliver measurable sell-through lift with direct sales attribution, so you always know exactly what your investment returns.

Build an Assisted Sales Program
119%
Increase in unit sales, Meta retail launch
51%
Conversion uplift in supported locations
69%
Lift in average weekly sales, Amazon
455%
Return on investment, iRobot

What we build

The assisted sales capability

Dedicated W-2 ambassadors and specialists

Employees, not gig labor. Accountable to your brand standard.

In-store demos and customer engagement

Product in hand, questions answered, objections handled live.

Attach-rate and premium-mix selling

Strategies that move the basket up, not just through.

Seasonal and flex-force coverage

Scale up for the moments that decide the year.

Direct sales attribution and lift reporting

Know exactly what your investment returns.

Retailer relationship and floor-space advocacy

Your brand represented in the aisle and in the back office.

Event-based and experiential selling support

Selling power wherever the audience gathers.

National retail, carrier and specialty coverage

One partner across every channel that matters.

Proof

Selling, proven

Meta: Retail Launch and Brand Advocacy

Challenge. As Meta entered the retail channel for the first time, the company needed a partner capable of rapidly building product knowledge, driving retail engagement, and accelerating sales performance.

Solution. Developed and executed a retail training and advocacy program that equipped partner teams with product expertise, market insights, and sales tools to strengthen customer engagement and support conversion at scale.

  • 119% increase in unit sales
  • 31% increase in accessory attachment performance
  • 35% demo-to-close conversion rate
  • Successful retail launch across key markets

Qualcomm Snapdragon: Retail Training and Assisted Sales

Challenge. Qualcomm sought a scalable strategy to increase shopper preference, strengthen retail advocacy, and drive conversion in a highly competitive PC market while supporting the rapid growth of Snapdragon-powered devices.

Solution. Designed and deployed a national retail enablement program featuring expert Market Development Managers and more than 600 Assisted Sales Representatives. The program combined product training, in-store advocacy, demonstrations, and immersive customer experiences to build knowledge, confidence, and shopper engagement across priority retail markets.

  • 600+ representatives onboarded and certified in under 12 weeks
  • Coverage across 95% of priority markets
  • 50,000+ trainings and product demonstrations
  • 51% conversion uplift in supported locations
  • +43 Net Promoter Score
  • 2.3x increase in post-training confidence

Amazon: Retail Sales Acceleration

Challenge. Amazon needed a retail strategy to increase streaming media device sales at Best Buy during key selling periods while improving product awareness and recommendation rates among store associates.

Solution. Deployed dedicated Retail Sales Specialists nationwide to deliver product demonstrations, shopper engagement, associate education, and retail merchandising support. The program focused on improving product knowledge and increasing conversion through hands-on customer interactions.

  • 69% lift in average weekly sales
  • 36% increase in sales following associate training
  • 43% increase in sales at covered versus uncovered stores
  • Higher recommendation rates among associates nationwide

iRobot: Retail Advocacy and Virtual Engagement

Challenge. iRobot needed to increase brand awareness and product consideration during key retail selling periods while helping consumers better understand the benefits of its product portfolio.

Solution. Implemented a comprehensive retail advocacy program combining Assisted Sales Representatives, Market Development Managers, product demonstrations, training, and virtual engagement tools. The solution enabled shoppers to connect directly with product experts through live video consultations and demonstrations.

  • 80% increase in unit sales
  • 90% increase in revenue
  • 455% return on investment
  • Expanded engagement through virtual demonstrations

In the room

What assisted selling looks like

Instructor leading a hands-on product lab with enterprise practitioners
Hands-on labs, live product environments
Global training event main room with hands-on session in progress
Global training events, eight regions in one room
Trainer running a live product demonstration on stage
Live product demonstration and practice

Delivered

In the rail, related work

Bring the product and the sales target. We come back with the specialists, the coverage plan, and attribution that shows exactly what moved.

Build an Assisted Sales Program